Edinburgh, Scotland. – Our Ross^® 308 distributor, Pure Breed, recently held a two-day seminar from 25-26 October in Riyadh, Saudi Arabia, for poultry producers from all over the country. The Pure Breed and Aviagen^® team welcomed more than 100 customers alongside Aviagen specialists, where they discussed a range of key management topics, including: current genetic developments, Avian Influenza (AI), ventilation, male management, Ross marketing messages, Ross 308 performance in the market, and regional investments and developments in the poultry industry within Saudi Arabia.

The seminar served as a platform to provide producers with practical guidance and expertise, equipping them with the latest advancements and strategies to enhance their poultry operations and ensure they maximize the genetic potential of their Ross 308 flocks.

Local producers are experiencing the exceptional performance of the Ross 308 parent stock (PS) and broiler and are seeing impressive results in attributes such as feed conversion ratio (FCR), average daily gain (ADG), and robustness.

Erkin Erkmen, Ross International Commercial Manager, MENA commented, “It was a pleasure to attend and present at Pure Breed’s seminar. We value opportunities to get together with our distributors and customers to discuss key management topics to assist them in maximizing the genetic potential of their Ross flocks. Congratulations to the production teams who achieved impressive breeder and broiler results with their flocks, and were awarded with Ross Breeder and Broiler Executive Club awards and certificates. I would like to express a huge thank you to Pure Breed and their customers for their continued loyalty and commitment to the Ross breed, and contributing to the growth of the Ross 308 in the Saudi Arabian market.”

Moeen Alkhatib, CEO, Pure Breed, highlighted the importance of this seminar for both Pure Breed and its customers. “I would like to thank all of the speakers who provided extremely valuable presentations to our customers throughout the seminar. We are proud to be representing the Ross 308 breed in Saudi Arabia, and we are seeing impressive results in the market thanks to the hard work, dedication, and loyalty of our customers and the Aviagen Ross customer support team. We look forward to collaborating with the Aviagen team in our next customer seminar.”