Aviagen specialists visit customers to highlight their commitment to the Turkish industry
EDINBURGH, Scotland. – Following the 20th anniversary of Aviagen® Anadolu in 2019, the company continued to show its commitment to customers in February by inviting Global Genetic Director Santiago Avendaño and TMEA President Tom Exley to meet with customers on a 1000 km road trip.
During the visit, the team discussed the importance of security of supply, breeding to improve sustainability and Aviagen’s strategy of providing high-quality breeding stock and service to customers from its state-of-the-art facilities in Turkey. Future improvements in broiler and breeder flocks and meat yield were also highlighted and will prove to be significant for customers over the next few years.
Turkey, which has a population of over 83 million people, is increasing in importance as a key exporter of poultry breeding stock around the world. It has invested continually in world-class facilities and with a well-educated and highly motivated workforce is a dynamic player in the global poultry industry.
John McGrellis, general manager of Aviagen Anadolu commented: “The roadshow was a great opportunity for Aviagen Anadolu to invite our regional president and global genetics director to spend quality time with our customers. We had very open discussions related to the current and future performance expectations of the Ross® 308 broiler and breeder. Turkey is among one of the leading poultry producing and exporting countries globally. Combining the expertise and facilities of our customers and the genetic progress of the Ross 308 will ensure that Turkey and other countries will continue to enjoy healthy, sustainable protein.”
“Our customers are an extension of Aviagen, and it is so important for us to visit and support our customers through these regional roadshows. We are continuously striving to show a customer focus and these series of meetings highlighted the dedication of our customers to ensure the Ross bird achieves the best possible performance in the Turkish market,” commented Tom Exley, president, Turkey, Middle East and Africa (TMEA).