CAMPINAS, Brazil – The Aviagen^® Latin America Sales and Customer Support team was pleased to meet and greet the customers, suppliers and employees of Avícola Sofía at the Aviagen stand at the Alimenta Seminar. The annual seminar brings together industry stakeholders and speakers presenting the latest trends and innovations that contribute to the development and progress of the poultry production chain. Aviagen was a platinum sponsor of the event, which was held in Santa Cruz de la Sierra, Bolivia, on Oct. 20 and 21.

The Aviagen team enjoyed engaging with customers, listening to their challenges, and discussing best practices for enhancing the health, biosecurity, efficiency and performance of Ross 308^® AP birds. They also talked about how Aviagen’s commitment to breeding for welfare and sustainability helps to enrich their businesses and the communities they serve, while protecting the planet for the future.

Aviagen understands that the economic success of its customers depends on the sharing of knowledge and innovative ideas. At the Alimenta Seminar, Aviagen’s Technical Services Manager of Central America, Mexico and the Caribbean (CAME) and South America excluding Brazil (SAEB) Marcus Briganó offered insight that is important to Latin American customers. In his presentation on the “Evaluation of broiler performance in the field,” he presented an overview of genetic development of Ross 308 AP product and the proper care needed to maximize performance in various climatic and growing conditions. He emphasized the importance of paying close attention to bird behavior, including feed consumption and quantity and quality of water. Briganó also pointed out that environmental management of areas such as temperature and humidity have an enormous impact on bird welfare and performance.

“It was an honor to gather with Avícola Sofía, their and our customers and industry colleagues at the 2022 Alimenta Seminar. Aviagen is committed to strengthening the success of Avícola Sofía and customers in Bolivia in their work to provide Latin American families with healthy, sustainable chicken meat,” commented Jairo Agostini, Sales Manager for Aviagen in Brazil, Paraguay, Uruguay and Bolivia.