EDINBURGH, Scotland. — Aviagen^® Kft recently commended the outstanding achievements of Serbian poultry producers Hrana Produkt, De Heus Serbia and IM Matijević OJ Mat-pile, awarding them membership in the Ross^® 420 Club.

The farmers were honored at a special ceremony on Jan. 31, hosted by Aviagen Kft’s Regional Technical Manager Dejan Bosanac.

Dejan said: “We are proud to recognize our valued Serbian customers for their impressive achievements. Through our ‘Breeding Success Together’ approach, we provide the highest-quality Ross 308 breeding stock and expert management support, but it is the hard work, dedication, and attention to detail of our customers that make these results possible. Their passion for bird health, welfare and sustainable production continues to drive industry progress.”

Stefan Stankovic, Sales Director for Hrana Produkt, reflected on the milestone. “We are proud to be part of the Ross 420 Club, especially with the highest EPEF, and thank our teams for their contributions to this success.”

Presenting the new Ross 420 Club Serbia winners

From left: Dalibor Dragicevic and Kristina Safarik, De Heus Serbia’s Sales Advisors for Direct Buyers, and Sales Director Stefan Stankovic and Special Poultry Advisor Milan Mitric, DVM, from Hrana Product (IM Matijevic OJ Mat-pile representatives were not in attendance.)