9 July 2025

Aviagen Highlights Commitment to Philippine Poultry at Livestock Philippines 2025

Aviagen team at Livestock Philippines TradeshowBANGKOK, Thailand – Aviagen® proudly participated in Livestock Philippines 2025, held from June 25 to 27 at the World Trade Center Metro Manila, showcasing its dedication to advancing poultry production in the region. At the event, Aviagen promoted its three broiler breeder brands: Arbor Acres®, Indian River®, and Ross®, each renowned globally for delivering producing birds that combine sustainability, high welfare, and exceptional value to poultry producers.

The exhibition provided an important platform for Aviagen to engage directly with those who rely on our chickens, including growers, processors, and those exploring opportunities in the broiler business, as well as other stakeholders from across livestock and agriculture industries. We were honored to have the Assistant Secretary of Agriculture for Swine and Poultry, Michael J. Garcia, spend time with us during the show.

“We saw Livestock Philippines as a valuable opportunity to connect not only with our direct customers, but also with people from across the value chain,” said Rafael Monleon, Business Manager, Aviagen Asia Pacific. “It allowed us to demonstrate how Aviagen contributes to a strong, sustainable poultry sector in the Philippines through advanced genetics, dedicated customer support, and security of supply.”

Aviagen team at Livestock Philippines Tradeshow boothIn addition to strengthening relationships within the broiler industry, Aviagen used the event to raise awareness of the role poultry plays in the broader food supply system. The team welcomed attendees from various livestock and aqua sectors, providing educational insights into how broiler breeding and management support national food security, economic development, and nutrition goals.

As the poultry sector continues to grow in the Philippines, Aviagen remains committed to working closely with local industry players to deliver healthy, efficient birds that meet the evolving needs of producers and consumers alike.